Marc Abrahams is editor of the science humour magazine Annals of Improbable Research and founder of the Ig Nobel Prizes, which are presented at Harvard University each year. Abrahams and the Ig have been covered by the BBC, New Scientist, Daily Mail, Times, and numerous other outlets internationally. He writes the weekly Improbable Research column for the Guardian.
Delightful... a pleasure to read in the bathroom and in the bedroom, and the kind of book that makes you seem smarter when you share it with friends (just make sure you wash your hands first). --Dan Ariely, author of Predictably Irrational