The author of multiple best-selling novels in Brazil, PJ Caldas, a.k.a PJ Pereira was picked by the Dictionary of Brazilian Literature as one of the most important writers of the twenty-first century. There, he published four books inspired by the mythology carried to the country by the African diaspora, and reached the top five best-selling titles multiple times. PJ is also a martial artist with 40 years of experience in combat sports, including kempo, karate, tai chi, and Brazilian jiu jitsu. He currently lives in the greater NY area. PJ is the co-founder of Pereira O'Dell, an Emmy award-winning advertising agency with offices in NY and San Francisco. Known as a pioneer in the intersection of marketing, entertainment and technology, he has worked with brands such as Coca-Cola, LEGO, Google, Skype and Intel. In 2023 he was named Jury President of the Artificial Intelligence Awards at the Art Director's Club, and curated a Global immersive exhibit of designers collaborating with AI, called ADC101+1, as a way to explore the use of this emerging technology as a creative tool.
"""Best-selling Brazilian author PJ Caldas used AI technology to release a book trailer for his first novel in English. The 82-second meditative animation uses AI for all aspects of the production--from design to motion and music…"" -- Metastellar: Speculative Fiction and Beyond: Sci-fi author uses AI to promote new book about AI ""Unpredictable, disorienting and wonderfully absorbing. This superb new novel by one of the most intriguing Brazilian writers of the XXI century is a meditation on life, consciousness and letting go, in the form of a book you can't stop reading."" --Monica Rector, Professor Emeritus of Literature, University of North Carolina at Chapel Hill ""Finally a story portraying the mind of a female fighter."" --Sharon Meguira, Jiu Jitsu competitor"