The Fashion Forecasters: A Hidden History of Color and Trend Prediction

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Regina Lee Blaszczyk (University of Leeds, UK) Ben Wubs (Erasmus University, the Netherlands)

The Fashion Forecasters

A Hidden History of Color and Trend Prediction

Regina Lee Blaszczyk (University of Leeds, UK), Ben Wubs (Erasmus University, the Netherlands)

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English

Bloomsbury Visual Arts
08 March 2018

History of fashion; Textile design & theory; Social & cultural history; Social forecasting, future studies

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession’s maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture.

Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Edited by: Regina Lee Blaszczyk (University of Leeds UK), Ben Wubs (Erasmus University, the Netherlands)
Imprint: Bloomsbury Visual Arts
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 646g
ISBN: 9781350017177
ISBN 10: 1350017175
Pages: 296
Publication Date: 08 March 2018
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Regina Lee Blaszczyk is Leadership Chair in the History of Business and Society and Professor of Business History at the University of Leeds in the UK. She writes about design and innovation for the creative industries. Her books include Imagining Consumers: Design and Innovation from Wedgwood to Corning (2000); Producing Fashion: Commerce, Culture, and Consumers (2008); The Color Revolution (2012); Bright Modernity: Color, Commerce, and Consumers (with Uwe Spiekermann, 2017); Fashionability: Abraham Moon and the Creation of British Cloth for the Global Market(2017); and European Fashion: The Creation of a Global Industry (with Véronique Pouillard, 2018). Ben Wubs is Professor of International Business History at the Erasmus School of History, Culture and Communication in Rotterdam and an appointed Project Professor at the Graduate School of Economics at Kyoto University in Japan. In terms of research, he is engaged in projects on multinationals, business systems, transnational economic regions, Dutch-German economic relations, and the global fashion industry. His books include International Business and National War Interests: Unilever between Reich and Empire (2008) and (with Ralf Banken) The Rhine: A Transnational Economic History (2017).

Reviews for The Fashion Forecasters: A Hidden History of Color and Trend Prediction

The intuition, sixth-sense , and impeccable taste of fashion forecasters is well worth this book's insightful analysis. How they predict who will wear what - and when - is the intriguing story of this comprehensive anthology. -- Mary Westerman Bulgarella, Co-editor of Colors in Fashion, and Costume Colloquium Advisory Committee Coordinator, Italy/USA