The Chinese Fashion Industry

Name: The Chinese Fashion Industry
Price: 240 AUD
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ISBN: 9781847889362

An Ethnographic Approach

Jianhua Zhao

$240

Hardback

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English

Bloomsbury Academic
03 January 2013

History of fashion; Material culture; Fashion & society; Social & cultural anthropology; Fashion & beauty industries

Series: Dress, Body, Culture

Less than three decades ago, when the Chinese bought cloth or clothes,

they would have had to use a government-issued coupon. Today the Chinese

fashion industry is one of the most dynamic in the world - it not only

supplies fashions to the increasingly discerning domestic market, but

also provides one-third of the clothing sold in the global market. How

did this phenomenal transition come about? What can the growth of the

Chinese fashion industry tell us about the post-Mao China? What roles do

the local and the global play in the dramatic changes?

This book offers a historically informed, ethnographically grounded and

interpretive analysis of contemporary Chinese fashion and the fashion

industry. It examines the interplay of state politics, market forces,

local social and cultural factors, and the global political economy,

both in the rise of the Chinese fashion industry and in the life and

work of Chinese fashion professionals.

As the first ethnographic account of the Chinese fashion industry in the

post-Mao era, The Chinese Fashion

Industry combines first-hand accounts with sophisticated cultural

analysis to offer new insights, and will be of interest to students and

scholars of fashion, anthropology and China.

By: Jianhua Zhao
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 15mm
Weight: 476g
ISBN: 9781847889362
ISBN 10: 1847889360
Series: Dress, Body, Culture
Pages: 224
Publication Date: 03 January 2013
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

Jianhua Zhao is Assistant Professor in the Department of Anthropology, University of Louisville, USA.

Reviews for The Chinese Fashion Industry: An Ethnographic Approach

The analyses are timely and important, and Zhao shows conclusively that many of our assumptions about fashion, the market, and modernization do not apply simplistically in the case of China. The book is short and readable and would be of interest to anthropologists working on material culture, globalization, and fashion and would be accessible to students and the general public. -- Jack David Eller Anthropology Review Database