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One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt at Abbey's Bookshop,
One Click: Jeff Bezos and the Rise of Amazon.com
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Richard L. Brandt

One Click

Jeff Bezos and the Rise of Amazon.com

Richard L. Brandt

$24.99

Paperback

Not in-store but you can order this
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English
Penguin Books Ltd
24 October 2012
Business strategy; E-commerce: business aspects; Internet & WWW industries
Why has Amazon been so successful? How did it reinvent an entire industry? What will it do next?

Amazon's business model is deceptively simple- make online shopping so easy that customers won't think twice. As that button on every page says- 'Buy now with one click'.

Amazon is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt's One Click uncovers the secret behind the company's triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos's unique character and ruthless business sense have driven Amazon relentlessly forward.

Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take Amazon from here.

'Richard Brandt compellingly profiles one of the great internet executives of the era.' Stephen Leeb, author of The Oil Factor and Red Alert
By:  
Imprint:   Penguin Books Ltd
Country of Publication:   United Kingdom
Dimensions:   Height: 198mm,  Width: 129mm,  Spine: 14mm
Weight:   161g
ISBN:   9780670920679
ISBN 10:   0670920673
Pages:   224
Publication Date:  
Recommended Age:   From 0 years
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Paperback
Publisher's Status:   Active

Richard Brandt is an award-winning journalist who has been writing about Silicone Valley for more than twenty years. A former correspondent for Business Week, he is the author of the blog Entrepreneur Watch, Capital Instincts: Life as an Entrepreneur, Financier, and Athlete and Inside Larry and Sergey's Brain.

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