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Mayday: How warring egos forced Qantas off course by Matt O'Sullivan at Abbey's Bookshop,
Mayday: How warring egos forced Qantas off course
— —
Matt O'Sullivan

Mayday

How warring egos forced Qantas off course

Matt O'Sullivan

$34.99

Paperback

Not in-store but you can order this
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English
Viking
28 January 2015
Economics & Business; Business & management; Aerospace & air transport industries
ABBEY'S CHOICE FEBRUARY 2015 ----- Power-plays, public spats, strategic blunders, betrayal and revenge: the fall of Qantas has more intrigue and drama than any in-flight movie. How did a national icon become a national liability?

Founded in 1920 by two WWI pilots and a grazier, the 'Flying Kangaroo' is one of the oldest and most respected airlines in the world. Famous for never having lost a jet aircraft in flight, in late 2014 Qantas had a crash of a different kind, recording one of the largest losses in global aviation history. A sequence of crises on the ground and in the air have all taken their toll.

At the centre of the decline has been Alan Joyce, controversially appointed CEO in 2008. His supporters applaud him for tackling problems ignored by his predecessors. His critics accuse him of unconscionable mismanagement and irreversible damage - from ongoing feuds with predecessor Geoff Dixon and Virgin boss John Borghetti (a one-time leadership rival), to a botched bid for government aid, Joyce has had the roughest of rides.

Mayday takes us behind the headlines, to tell the full story of a company at war with itself, and the world. Senior journalist Matt O'Sullivan tells us what was happening on the Qantas executive floor as QF32 threatened to fall from the sky; documents the incredible story of the airline's numerous failed forays into Asia; and reveals the truth behind Joyce's infamous 2011 decision to ground Qantas' entire fleet.
By:  
Imprint:   Viking
Country of Publication:   Australia
Dimensions:   Height: 234mm,  Width: 152mm,  Spine: 22mm
Weight:   382g
ISBN:   9780670078370
ISBN 10:   0670078379
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Matt O'Sullivan is a senior journalist for the Sydney Morning Herald and has been writing on the aviation industry for a decade or more. Born in New Zealand, he shifted to Australia in 2000. Prior to that he worked in the UK on The Times and The Independent.

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