Business Communication

Developing Leaders for a Networked World ISE

Peter Cardon

$154.95

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English

McGraw Hill
01 June 2023

Economics & Business; Business & management

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world.

By: Peter Cardon
Imprint: McGraw Hill
Country of Publication: United States
Edition: 5th edition
Dimensions: Height: 274mm, Width: 216mm, Spine: 28mm
Weight: 1.134kg
ISBN: 9781266158216
ISBN 10: 1266158219
Publication Date: 01 June 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.