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I is for Influence

The new science of persuasion

Rob Yeung

$39.95   $34.02

Paperback

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English
Macmillan
02 September 2011
Discover how to exert your influence and sway people to your way of thinking.

Some people are naturally gifted in the art of influencing people. Why do some have it and others don't? And what is it, exactly, that can make someone and their point so irresistible? In fact anyone can master the power of influence and Rob Yeung shows you how. Delving into fascinating psychology, he reveals unexpected insights, including:

- Why having cheerful friends can make you more attractive

- How bad posture can cost you an interview

- When $1 is a better incentive than $50

I is for Influence will open doors to endless potential in your life, whether it's getting that promotion, securing a business contract or finding your perfect match.

By the author of Confidence and The Extra One Per Cent.
By:  
Imprint:   Macmillan
Country of Publication:   United Kingdom
Dimensions:   Height: 203mm,  Width: 127mm,  Spine: 18mm
Weight:   354g
ISBN:   9781905744657
ISBN 10:   190574465X
Pages:   240
Publication Date:  
Recommended Age:   16
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Out of Print

Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.

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