Hospitality Branding

Name: Hospitality Branding
Price: 46 AUD
Availability: OutOfStock
ISBN: 9780801478192

Chekitan S. Dev

$53.95 $46

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We will update you on expected arrival time to us. If this delay is too long, please let us know within 2 business days and we can give you options regarding cancelling or adjusting your order. More details on cancelling your order can be found in our Terms of Trade.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Cornell University Press
11 December 2012

Sales & marketing; Hospitality industry

Series: Cornell Hospitality Management: Best Practices

In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand.

Chekitan S. Dev's award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.

By: Chekitan S. Dev
Imprint: Cornell University Press
Country of Publication: United States
Edition: 1
Dimensions: Height: 203mm, Width: 127mm, Spine: 14mm
Weight: 454g
ISBN: 9780801478192
ISBN 10: 0801478197
Series: Cornell Hospitality Management: Best Practices
Pages: 192
Publication Date: 11 December 2012
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Chekitan S. Dev is Associate Professor of Strategic Marketing and Brand Management at the Cornell University School of Hotel Administration.

Reviews for Hospitality Branding

This book is an excellent insight into the multifaceted and fascinating world of branding in services and hospitality in particular, which is at once educational and also an excellent handbook for professionals. -Nakul Anand, Executive Director, ITC Ltd. Chekitan Dev's book is an interesting and invigorating read on trends in the hospitality industry. It gives great insights on branding-a must-read for marketing professionals. -Veer Vijay Singh, Chief Operating Officer, Vivanta by Taj-Hotels & Resorts