Fundamental Analysis For Dummies

Introduction 1 Part 1: Getting Started with Fundamental Analysis 5 Chapter 1: Understanding Fundamental Analysis 7 Chapter 2: Getting Up to Speed with Fundamental Analysis 19 Chapter 3: Gaining an Upper Hand on Wall Street: Why Fundamental Analysis Gives Investors an Edge 37 Chapter 4: Getting Your Hands on Fundamental Data 55 Part 2: Performing Fundamental Analysis Yourself 75 Chapter 5: Analyzing a Company’s Profitability Using the Income Statement 77 Chapter 6: Measuring a Company’s Staying Power with the Balance Sheet 97 Chapter 7: Tracking Cash with the Statement of Cash Flow 115 Chapter 8: Using Financial Ratios to Pinpoint Investments 133 Chapter 9: Mining the Proxy Statement for Investment Clues 155 Part 3: Making Money with Fundamental Analysis 173 Chapter 10: Looking for Fundamental Reasons to Buy or Sell 175 Chapter 11: Finding a Right Price for a Stock Using Discounted Cash Flow 197 Chapter 12: Using the Annual Report (10-K) to See What a Company Is Worth 215 Chapter 13: Analyzing a Company’s Public Comments and Statements 237 Chapter 14: Gleaning from the Fundamental Analysis Done by Others 249 Chapter 15: Performing “Top-Down” Fundamental Analysis 267 Part 4: Getting Advanced with Fundamental Analysis 279 Chapter 16: Digging into an Industry’s Fundamentals 281 Chapter 17: Pinpointing Trends Using Fundamental Analysis 297 Chapter 18: Avoiding Investment Blowups with Fundamental Analysis 313 Chapter 19: Marrying Fundamental Analysis with Technical Analysis 329 Part 5: The Part of Tens 349 Chapter 20: Ten Things to Look at When Analyzing a Company 351 Chapter 21: Ten Things Fundamental Analysis Cannot Do 359 Index 369