Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German...

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Ghenadie Anghel

Doomed to Internationalization and Modernization of Corporate Culture

Name: Doomed to Internationalization and Modernization of Corporate Culture
Price: 104.90 AUD
Availability: OutOfStock
ISBN: 9783834934970

The Russian Experience of German Firms

Ghenadie Anghel

$130.95 $104.90

Paperback

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English

Gabler
13 January 2012

Globalization; Business strategy; International business

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.

By: Ghenadie Anghel
Imprint: Gabler
Country of Publication: Germany
Edition: 2012 ed.
Dimensions: Height: 148mm, Width: 210mm, Spine: 14mm
Weight: 369g
ISBN: 9783834934970
ISBN 10: 3834934976
Pages: 261
Publication Date: 13 January 2012
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.