Co-Opetition

Adam M Brandenburger, Barry J Nalebuff

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English

Profile
01 February 2003

Economics & Business; Business strategy; Management & management techniques; Game theory

Though often compared to games like chess or poker, business is different - people are free to change the rules, the players, the boundaries, even the game itself. The essence of business success lies in making sure you are in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative business strategy laid out in Co-opetition. Barry Nalebuff and Adam Brandenburger, professors at Yale and Harvard, are pioneers in the practice of applying the science of game theory to the art of corporate strategy. They have devised a practice-oriented model to help you break out of the traditional win-lose or lose-lose situations. Dozens of companies - including Intel, Nintendo, American Express and Nutrasweet - have been using the strategies of co-opetition to change their game and enjoy the benefits of win-win opportunities.

By: Adam M Brandenburger, Barry J Nalebuff
Imprint: Profile
Country of Publication: United Kingdom
Edition: 2nd Revised edition
Dimensions: Height: 196mm, Width: 128mm, Spine: 22mm
Weight: 220g
ISBN: 9781861975072
ISBN 10: 1861975074
Pages: 304
Publication Date: 01 February 2003
Audience: College/higher education , Professional and scholarly , Further / Higher Education , Undergraduate
Format: Paperback
Publisher's Status: Active

Adam M Brandenburger graduated from Cambridge and is a professor at the Harvard Business School. He is the author of many of Harvard's bestselling strategy cases. He has worked with Ciba-Geigy, Fidelity Investments, Honeywell, KPMG Peat Marwick, Merck, and Northwestern Life Insurance. Barry J Nalebuff graduated from Oxford and is a professor at Yale Management School. He is co-author of Thinking Strategically. He has consulted for American Express, Citibank, General Re, IC-O, Merck, McKinsey, Proctor & Gamble, and RTZ, and is a principal of the Law and Economics Consulting Group.

Reviews for Co-Opetition

'Do read Co-opetition. You will certainly learn a great deal, while having fun at the same time.' Rudi Bogni, Times Higher Education Supplement. A terrific book!' Tom Peters