The pressing issues of today clamour for solutions. Yet, to a surprising degree, past and present efforts to effect social change have been based on little more than hunches. Changeology dispels many of the myths that prevent social-change projects from succeeding, and replaces them with the best of what we know from social and motivational psychology, and with lessons from projects that have worked. This book offers proven ways of influencing the behaviour of human beings for the better. It deals with change projects both large and small, and in almost any area of activity, but with an emphasis on key topics such as climate change, poverty, obesity, AIDS, and tobacco and drug use. It is aimed at a worldwide audience of people who are acting to make change in their corporations, cities, and neighbourhoods, as well as in their own lives.
By:
Les Robinson Imprint: Scribe Publications Country of Publication: Australia Dimensions:
Height: 211mm,
Width: 138mm,
Spine: 20mm
Weight: 272g ISBN:9781922070265 ISBN 10: 1922070262 Publication Date:27 February 2013 Audience:
General/trade
,
College/higher education
,
ELT Advanced
,
Primary
Format:Paperback Publisher's Status: Active
Reviews for Changeology: How to Enable Groups, Communities, and Societies to Do Things They've Never Done Before
'Your behavioural-change toolkit won't be complete until you've read Changeolog.' - Lindsay Tanner. 'Changeolog inspires us all to do more and to do it better.' - Geoff Gallop.