Yevonde

Life and Colour

Clare Freestone, Pamela Roberts, Susanna Brown

$80

Hardback

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English

National Portrait Gallery Publications
20 September 2023

Animals & nature in art (still life, landscapes & seascapes); Individual photographers; Photographs: portraits

'Yevonde's '30s portraits of high-society beauties and Hollywood stars are finally getting the attention they deserve.' - British Vogue

'Yevonde: Life and Colour opens at the revamped National Portrait Gallery ... and will feature a comprehensive selection of works dreamed up by this brilliant artist across a 60-year-career. You'd be hard-pressed to find a more joyful show anywhere in the country.' - Jennifer Higgie, The Telegraph

'Be original or die would be a good motto for photographers to adopt…let them put life and colour into their work.' - Yevonde.

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Yevonde (1893-1975) was a businesswoman and tireless creator, as an innovator committed to colour photography when it was not considered a serious medium, her work is significant in the history of British portrait photography. Yevonde championed photography during a time where there were few women photographers working professionally, and this book tells the story of her life, works, and 60-year career.

Yevonde: Life and Colour brings the photographer's works together again for the first time in 20 years and features previously unpublished works. This book showcases her experimentation with a range of techniques and genres including colour photography, portraiture, still-lifes, solarisation, and the Vivex colour process, and repositions her as a modern artist of the twentieth century.

This highly illustrated publication provides in-depth context to Yevonde's images, considering their aesthetic and mythic references. Yevonde's portraits embody glorified tradition countered with a desire for the new.

Her most renowned body of work is a series of women dressed as goddesses posed in surreal tableaux from the 1930s.

Contributions by: Pamela Roberts, Susanna Brown
Edited by: Clare Freestone
Imprint: National Portrait Gallery Publications
Country of Publication: United Kingdom
Dimensions: Height: 300mm, Width: 245mm,
Weight: 1.740kg
ISBN: 9781855145634
ISBN 10: 1855145634
Pages: 240
Publication Date: 20 September 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Clare Freestone is Curator, Photography, at the National Portrait Gallery, London. Recent publications include Photographs in Dialogue UAE - 1971 - UK (2020) and Ida Kar: Bohemian Photographer (2011), with contributions made to Love Stories: Art, Passion & Tragedy (2020). Pamela G. Roberts is a researcher and curator. Recent publications include Alvin Langdon Coburn (2015) and A Century of Color Photography (2008), with contributions made to Madame Yevonde: Be Original or Die (1999). Susanna Brown is a photography curator who previously worked for the Victoria & Albert Museum, London. Recent publications include Tim Walker: Wonderful Things (2019) and Horst: Photographer of Style (2014). Lucinda Gosling is Head of Sales & Research at Mary Evans Picture Library. Recent publications include John Hassall: The Life and Art of the Poster King (2021), Great War Britain: The First World War at Home (2014) and Brushes and Bayonets: Cartoons, Sketches and Paintings of World War I (2008), with contributions made to Art of Feminism (2019). Lizzie Broadbent has worked with teams for over 25 years in complex business, consulting and non-executive roles. Her blog, Women Who Meant Business, tells the stories of business women working in the late nineteenth and early twentieth centuries. Georgia Atienza is Assistant Curator, Photographs (Acquisitions and Collections), at the National Portrait Gallery, London. Contributions made to recent publications include Love Stories: Art, Passion & Tragedy (2020), Ida Kar: Bohemian Photographer (2011) and The Virginia Woolf Bulletin (Issue No. 21, January 2006).

Reviews for Yevonde: Life and Colour

"Yevonde elevated artifice and performative mise-en-scène to new, dreamlike ends.--Emily LaBarge ""The New York Times: Arts"" Yevonde understood that colour was a potent avenue into the realm of feminine fantasy...[she] embraced the full range of its possibilities.--Rosalind Jana ""British Vogue"""