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Whether you run an established business or are contemplating a new start-up venture, only a business plan will convey your company's plans and illustrate how they can be achieved. For you, it is a detailed map that shows you where you are going and allows you to identify potential problems long before they arrive. You need it to measure performance, monitor progress, make future plans and raise additional finance. For potential finance providers or investors, the clarity and detail of the information your plan supplies will be the basis on which they make their decision. This book will enable you to create a well thought-out and carefully structured business plan, and to present it in a clear and logical manner. * Planning the appropriate legal entity * Defining your market * Compiling an effective marketing plan * Setting out your operational objectives * Projecting realistic sales * Specifying your financial needs * Presenting a convincing plan * Monitoring your business progress
By: Matthew Record
Imprint: How To Books
Country of Publication: United Kingdom
Edition: 5th Revised edition
Dimensions: Height: 15mm, Width: 246mm, Spine: 171mm
Weight: 386g
ISBN:
9781845283025
ISBN 10: 1845283023
Pages: 164
Publication Date: December 2008
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active
Availability: In stock at Abbey's Bookshop
This is in stock in our store and available now.
List of illustrations; Preface; 1. Writing a business plan; 2. Your business idea; 3. The market; 4. Compiling Your marketing plan; 5. Your operational plan; 6. Your sales forecast; 7. Your financial analysis; 8. Adding Your appendices; 9. Presenting your plan; 10. Running your business to plan; Sample business plan; Glossary; Useful addresses; Other small business books from How to Books; Index.
Matthew Record is a business consultant who specialises in the preparation of business plans for a wide variety of clients.
'This book will not only help you prepare a business plan, it will also provide a basic understanding of how to start up a business.' Working From Home 'With poor planning being the major cause of business failure, this book could litrally save your business and your livelihood.' 'An excellent reference for even the most inexperienced business person.' Home Business Alliance
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