What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint

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Nicholas Webb

What Customers Crave

How to Create Relevant and Memorable Experiences at Every Touchpoint

Nicholas Webb

$32.99

Paperback

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English

Amacom
27 February 2023

Market research; Customer services; Consumer advice

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love What do they hate Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and gain invaluable insights into who they are and what they care about. Upon reading, you will discover how to:

Use listening posts and Contact Point Innovation to refine customer types Engineer experiences for each micromarket that are not only exceptional, but relevant Connect across the five most important touchpoints Co-create with your customers

When you learn to provide your customers with exactly what they want, they not only buy - they come back again and again...and bring their friends. Learn what it takes to deliver what your customers crave and catapult yourself to a new level of sales and retention!

By: Nicholas Webb
Imprint: Amacom
Country of Publication: United States
Dimensions: Height: 213mm, Width: 138mm, Spine: 21mm
Weight: 249g
ISBN: 9781400235827
ISBN 10: 1400235820
Pages: 256
Publication Date: 27 February 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

"Nick Webb is one of the top Customer Experience and Customer Service experts in the world. He has been awarded the ""Global Gurus Top 30"" designation for Customer Service, for seven years in a row. Nick is the CEO of myLearnLogic.com, a Customer Experience Training and Advisory Firm that works with some of the top brands to help them build world-class customer experiences."