Routledge Library Editions

Advertising

Various

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Mixed media product

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English

Routledge
21 March 2013

Adult literacy guides & handbooks

Series: Routledge Library Editions: Advertising

Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of Advertising, this set provides in one place a wealth of important reference sources from a wide range of authors expert in the field.

Edited by: Various
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 5.410kg
ISBN: 9780415637497
ISBN 10: 041563749X
Series: Routledge Library Editions: Advertising
Pages: 2840
Publication Date: 21 March 2013
Audience: General/trade , ELT Advanced
Format: Mixed media product
Publisher's Status: Active

Advertising and Psychology Leslie Gill Advertising at the Crossroads Max A. Geller Advertising Explained Dennis Caton Advertising Today and Tomorrow W.A. Evans Advertising, A New Approach Walter Taplin Advertising, the Uneasy Persuasion Michael Schudson Commercial Advertising Thomas Russell Outdoor Advertising Richard Nelson and A. E. Sykes Planning Advertisements Gilbert Russell The Business of Advertising Clarence Moran The Economic Implications of Advertising Otto John Firestone The Economics of Advertising Frederic Taylor

Multivolume collection by leading authors in the field.