Unstoppable Brain

"""In Unstoppable Brain, Dr. Kyra Bobinet merges groundbreaking neuroscience with practical wisdom, offering a transformative approach to behavior change. Having co-taught with Dr. Bobinet at Stanford University, I witnessed firsthand her profound impact on students, guiding them through the complexities of patient engagement with clarity and compassion. This book is a testament to her deep understanding of the human mind and its potential for change. Dr. Bobinet masterfully demystifies the neuroscience behind our habitual responses and introduces the revolutionary concept of the habenula's role in motivation and behavior control. This work is not just a book; it's a blueprint for anyone seeking to bridge the 'know-do gap' and harness their innate power for lasting change. It's an essential read for healthcare professionals, educators, and anyone yearning to unlock their unstoppable brain."" Larry Chu, MD, MS, MSc Professor, AIM Lab Director, Stanford School of Medicine ""Unstoppable Brain by Dr. Kyra Bobinet is the book we all need right now! Who would have thought one could take complex scientific concepts and not only explain them clearly but sprinkle in the quotes and stories that result in a true page-turner? Through the concept of 'Failure Disease, ' Dr. Bobinet shows us how to recognize and overcome the many internal voices of failure that hold us back from living our best lives. Her approach, rooted in neuroscience, offers a fresh perspective on how we can think differently. The result is at once steeped in science but easy to understand as well as motivating and even inspiring. Dr. Bobinet's writing is clear and concise, making it easy for anyone to understand and apply the concepts to their own lives. She boils it down beautifully into a series of actionable steps that will help anyone achieve their goals. Unstoppable Brain is a must-read for anyone looking to live a more healthy and fulfilling life."" Joseph Kvedar, MD Professor, Harvard Medical School ""A fresh, alternative perspective, Unstoppable Brain is a thought-provoking approach to motivation science. In it, Dr. Bobinet outlines the importance of the habenula for regulating failures and she shares practical concrete steps for reaching one's full potential. A must read for anyone who strives to make lasting and meaningful changes."" Jeni L. Burnette, PhD Professor of Psychology, North Carolina State University ""As a physician who specializes in obesity, time after time I see patients desperate to lose weight, be initially successful, only to fall back into old habits and regain the weight. It's as if we are at constant war with ourselves. Finally, Dr. Bobinet compellingly shares new science that helps explain why, despite our best intentions, it's biologically so hard to reach and sustain our goals. This groundbreaking book examines the biology of failure and can help reframe the shame and guilt that follows when we invariably falter. Better than that, it gives us a roadmap on how to change our self-dialogue to achieve lasting success. Dr. Bobbinet artfully weaves science into a guide to help us better understand how our brains can work against us and how we can get on the same team to live our best lives."" Susan Wolver, MD, FACP, FOMA Associate Professor, General Internal Medicine, Virginia Commonwealth University Medical Weight Loss Program; Diplomate, American Board of Obesity Medicine"