Trust and Digital Business: Theory and Practice brings together the theory and practice of trust and digital business. The book offers a look at the current state, including a comprehensive overview of both research and practical applications of trust in business. Readers will gain from this book in the following areas: knowledge across disciplines on trust in business, theoretical underpinnings of trust and how it sustains itself through digital dissemination, and empirically validated practice regarding trust and its related concepts. The international team of authors from seven countries (Finland, Germany, Italy, Malaysia, Poland, Turkey, and the U.S.) ensures the diversity and quality of the content.
The intended audiences of this book are professionals, scholars, and students.
THEORY OF TRUST 1. Building Digital Trust in Business 2. Measuring and Applying Trust in Business 3. Trust, Strategic Leadership, and Digital Transformation 4. Intuition and Digital Trust in Virtual Organizations: Towards Digital Intuition 5. The Role of Trust and Cooperation in Virtual Teams 6. Fake News as a Threat to Digital Trust in the Workplace 7. Understanding the Impact of Entrepreneurial Ecosystem Interactions on Innovative Capabilities: Towards a Conceptual Framework APPLICATION OF TRUST THEORY 8. Digital Innovation Trust in Small Business: The Case of COVID-19 Pandemic 9. Building Digital Trust by Communicating Environmental, Social and Governance Activities 10. Seniors’ Trust in e-Commerce 11. Digital Trust in the Hotel Industry – an International Customer/Supplier Perspective 12. Digital and Green Trust in the Agri-Food Business 13. Consumer Trust and Food Purchase Decisions in Poland 14. Digitization and Public Trust in Health System during COVID Pandemic 15. Trust of Traffic Participants in Modern Telematics Solutions in Transport 16. The Role of Digital Technology in Trust-Building and Perception of Agriculture by Consumers 17. Digital Finance Technology in Trust Creation Among Customers 18. Digital Trust in the Workplace: Testing on the Chinese, German, United States samples 19. Examining the Role of Trust in the Usage of Mobile Banking Services: An Empirical Investigation from Poland 20. Exploring Digital Trust in the Food Supply Chain in a Worldwide Sample
Joanna Paliszkiewicz is a professor at the Warsaw University of Life Sciences, Poland and director of the Management Institute. Kuanchin Chen is the director of Center for Business Analytics, a professor of Computer Information Systems, and John W. Snyder Faculty Fellow at Western Michigan University, USA. Markus A. Launer is a professor of Business Administration and Service Management at the Ostfalia University of Applied Sciences, Germany.
