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Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics, before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.
au.com.bandaconsulting.shop.book.beans.Description@5c2757ab
By: Sean Hall
Imprint: Laurence King
Country of Publication: United Kingdom
Edition: 2nd Revised edition
Dimensions: Height: 257mm, Width: 183mm, Spine: 20mm
Weight: 770g
ISBN:
9781856697354
ISBN 10: 1856697355
Pages: 192
Publication Date: February 2012
Audience: General
Format: Paperback
Publisher's Status: Active
Availability: In stock at Abbey's Bookshop
This is in stock in our store and available now.
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