Edward de Bono is a cult figure in developing tricks to sharpen the mind. -- The Times The guru of clear thinking. -- Marketing Week This 2010 book summarizes the author's groundbreaking work, available in his many previous books, on expanding the quality and reach of our thinking. He provides tools that go beyond Aristotelian logic, thinking tools that show how to improve processes like creativity, argument, criticism, education, and using media. De Bono's writing is typically erudite and old-fashioned, but in this fresh-sounding production what predominates is the inventiveness and power of his methods and their widespread applicability to everyday life. Credit for this goes to Nicholas Bell's warm and enthusiastic performance, which tempers the mechanistic quality of much of this material and makes the author's self-referencing tendencies sound endearing. Whether he's reading a technical point or an example of de Bono's big-picture thinking, Bell makes it all sound inviting with his appealing Australian accent and authentic engagement with his audience. -- AudioFile Magazine