The Routledge Handbook of Nonprofit Communication

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Gisela Gonçalves (University of Beira Interior, Portugal.) Evandro Oliveira (Autonomous University of Barcelona, Spain)

The Routledge Handbook of Nonprofit Communication

Gisela Gonçalves (University of Beira Interior, Portugal.), Evandro Oliveira (Autonomous University of Barcelona, Spain)

$83.99

Paperback

Forthcoming
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English

Routledge
27 May 2024

Business communication & presentation

Series: Routledge Handbooks in Communication Studies

This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field.

It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies.

The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Edited by: Gisela Gonçalves (University of Beira Interior Portugal.), Evandro Oliveira (Autonomous University of Barcelona, Spain)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 254mm, Width: 178mm,
Weight: 690g
ISBN: 9780367772727
ISBN 10: 0367772728
Series: Routledge Handbooks in Communication Studies
Pages: 354
Publication Date: 27 May 2024
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Forthcoming

Gisela Gonçalves is a professor and director of the Masters in Strategic Communication program at the University of Beira Interior and associated researcher at LabCom, Portugal. Evandro Oliveira is a Serra Hunter professor at the Autonomous University of Barcelona (UAB), Spain and researcher at LabCom, Portugal.

Reviews for The Routledge Handbook of Nonprofit Communication

"""The Routledge Handbook of Nonprofit Communication is an important addition to the literature. The book examines nonprofit communication from various perspectives – critical, structural, and strategic – and it also provides the reader with reading focused on practical application. It will be an excellent addition to any personal or institutional library."" Brigitta R. Brunner, Auburn University, USA"