The Hard Sell

'This is that rare story of the opioid crisis in which the bad guys face a genuine reckoning. I couldn't turn the pages fast enough. A tour de force.' -- Patrick Radden Keefe 'A fast-paced and maddening account . . . What’s most surprising and powerful about The Hard Sell is not one company’s criminality . . . as much as how institutionalized these practices were across the modern drug industry.' * New York Times Book Review * A pacey crime caper set against the backdrop of the opioid crisis . . . When I tell you that reading “The Hard Sell” is like watching a Scorsese film, you will assume I am exaggerating. Pick it up and tell me I’m wrong * The New York Times * Vivid . . . [An] insightful account of how a company that went public in the most successful IPO of 2013 soon ended up a poster child for corporate greed * The Boston Globe * Does the world really need another book about the opioid crisis? . . . The Hard Sell by Evan Hughes proves a worthy addition to the collection. * The Washington Post * A richly reported, mesmerizing tale, and a devastating indictment of our broken pharmaceutical industry. Everyone should read this book. -- Sheelah Kolhatkar, author of <i>Black Edge</i> When you’re running a pharma startup, how does the obvious wrong thing to do become the thing you do anyway? The Hard Sell, fascinating in the fashion of a slow-moving train wreck, is a study of corruption -- Ted Conover, author of <i>Newjack</i>