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Johnny Saldana is Professor Emeritus of Theatre from the Herberger Institute for Design and the Arts' School of Film, Dance, and Theatre at Arizona State University. He has been involved in the field of theatre as a teacher educator, director, playwright, and qualitative researcher. Saldana's research methods have been used and cited internationally for studies in K-12 and higher education, the fine arts, business, technology, social sciences, government, social services, communication, human development, sport, health care, and medicine. He is the author of Longitudinal Qualitative Research: Analyzing Change Through Time (AltaMira Press, 2003), recipient of the 2004 Outstanding Book Award from the National Communication Association's Ethnography Division; Ethnodrama: An Anthology of Reality Theatre (AltaMira Press, 2005), an edited collection of ethnographic-based plays; The Coding Manual for Qualitative Researchers (Sage Publications, 2009; second edition, 2013), a handbook on qualitative data analysis; Fundamentals of Qualitative Research (Oxford University Press, 2011), a commissioned introductory textbook and volume one of the Understanding Qualitative Research series; Ethnotheatre: Research from Page to Stage (Left Coast Press, 2011), a playwriting primer for performance ethnography and recipient of the American Educational Research Association's Qualitative Research Special Interest Group's 2012 Outstanding Book Award; and Qualitative Data Analysis: A Methods Sourcebook, third edition (Sage Publications, 2014), a commissioned update and revision of the late Matthew B. Miles and A. Michael Huberman's second edition (1994) book, Qualitative Data Analysis: An Expanded Sourcebook.
This book fills a major gap in qualitative research methods courses. Saldana has accomplished what has not been done before - creating a text that clearly identifies the many choices one has in coding their data. I wish I had this book when I started conducting qualitative research. It should be required reading for all. Mark Winton University of Central Florida An excellent handbook that helps demystify the coding process with a comprehensive assessment of different coding types, examples and exercises. As such it is a valuable teaching resource and it will also be of use to anyone undertaking qualitative analysis. Kevin Meethan Plymouth University The Coding Manual describes the qualitative coding process with clarity and expertise. Its wide array of strategies, from the more straightforward to the more complex, are skilfully explained and exemplified. This extremely usable manual is a must-have resource for qualitative researchers at all levels. Tara M. Brown Brandeis University One admirable quality of Saldana's work is that he does not overstate the significance of qualitative data coding: he positions himself as a strong believer in its value, while acknowledging and addressing six common critiques of coding including that coding can be reductionist or even dangerous (pp. 38-40). This proleptic honesty only makes his argument for more principled and rigorous coding all the more convincing...More than anything, this text is highly practical; in addition to definitions, catalogs, and examples, Saldana delineates in painstaking detail every step of the coding process, including discussions of what exactly can be coded, quantity of data to code, and coding mechanics...The chapters in the Manual follow a helpfully predictable format...after having studied one chapter, the reader will become accustomed to the book's pattern of presenting key concepts and practical applications. -- Elmar Hashimov, Ball State University The Coding Manual for Qualitative Researchers, by Johnny Saldana, was not around when I learned to code qualitative data. I wish it had been...Saldana provides a skeleton on which to hang qualitative data analysis, which I have not seen in other approaches to the subject. -- Molly Engle, American Journal of Evaluation