Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy...

— —

Kyuho Lee

Strategic Winery Tourism and Management

Building Competitive Winery Tourism and Winery Management Strategy

Kyuho Lee

$315

Hardback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Apple Academic Press Inc.
03 November 2015

Economics; Property & real estate; Hospitality industry; The environment; Sports & outdoor recreation

Series: Advances in Hospitality and Tourism

"Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strategic winery tourism development to winery tasting room management.

With chapters written by academic researchers and winery industry professionals, the purpose of the book is to explore the theoretical foundations of winery tourism and winery management. Importantly, the book taps into the following topics:

Examining the impact of winery tourism on local, regional, and national economies Understanding product development and marketing for wineries as tourism entities Examining the role of special events to promote wineries, such as wine festivals and wine education programs Understanding key managerial issues on winery tasting room management Exploring winery revenue management Understanding the key theories of winery service quality management Understanding winery brand management Understanding the key concepts of financial management on winery management

There have been a few books dealing with winery tourism and management in spite of the significance of the topic. The editor of the book merges winery tourism with winery management. Importantly, some topics such as winery revenue management and winery tasting room management included in the book are critical in managing a winery.

This is a must-have book for students majoring in culinary and hospitality and tourism management as well as for winery industry professionals such as winery general managers and owners.

The Gourmand Awards jury has announced that Strategic Winery Tourism and Management is the national book winner in its category: Best Wine Book Professionals. ""This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action,"" says Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards.

The book will now compete in its category against winners from other countries for the Best in the World. The results will be announced on May 27 & 28, 2017 at the annual Gourmand Awards Ceremony."

Edited by: Kyuho Lee
Imprint: Apple Academic Press Inc.
Country of Publication: Canada
Dimensions: Height: 229mm, Width: 152mm, Spine: 23mm
Weight: 560g
ISBN: 9781926895680
ISBN 10: 1926895681
Series: Advances in Hospitality and Tourism
Pages: 314
Publication Date: 03 November 2015
Audience: Professional and scholarly , Professional and scholarly , Undergraduate , Undergraduate
Format: Hardback
Publisher's Status: Active

Kyuho Lee, PhD, is assistant professor of wine business and marketing at Sonoma State University, California. Dr. Lee has published his works in leading academic journals, such as Journal of Retailing, Service Industries, and Journal of Hospitality & Tourism Research. Dr. Lee has also presented his academic work at a number of top-tier academic conferences, including the Strategic Management Society and the annual meeting of the Academy of Management. He specializes in the study of wine brand management, wine consumer behavior, and services marketing. Dr. Lee received his PhD in hospitality and tourism management at Virginia Tech (Virginia Polytechnic Institute and State University) in Blacksburg, Virginia. Also, Dr. Lee received AACSB Post-Doctoral Bridge to Business Program Certificate (Marketing) from Virginia Tech in 2009, and an Executive Brand Management Certificate from Kellogg School of Management at Northwestern University in May 2014.

Reviews for Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy

Each chapter represents a relevant and appealing case study, written in American English that can be understood easily by nonnative readers. . . . The case studies show that managers of tourism companies can introduce, maintain, or increase sustainability and social responsibility with varying levels of innovation within different contexts, such as luxury resorts and hotels, restaurants, a recreated Viking Village, private clubs, cruise ships, coastline tourism, small islands, tour operators, and cultural heritage management. . . . A lot of practical management tips are shared. . . . Provides real-world examples that offer a multitude of practical applications that inspire you to implement sustainability and social responsibility in the tourism and hospitality industry. ã -Tourism Analysis,ã review by Veronika Joukes, University of Tras-os-Montes and Alto Douro (UTAD), Vila Real, Portugal 2016 Winner of the Best Wine Book for Professionals Gourmand World Cookbook Award! This academic book structures clearly the concepts and practice of wine tourism, studying all aspects in a very broad overview. It is useful for planning and action. -Edouard Cointreau, President of the Jury, Gourmand World Cookbook Awards The tourism industry contributes trillions of dollars to the global economy and wine tourism is a sector of continued growth and impact. This book is one of the first to provide leading-edge research related to strategic winery management. -Dr. Karen Thompson, Chair of the Department of Business Administration and Managing Director of Academic Programs