PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Social Media for Progressive Public Relations by Outi Niininen (Jyväskylä University School of Business and Economics, Mattilanniemi, Finland) at Abbey's Bookshop,
Social Media for Progressive Public Relations
— —
Outi Niininen (Jyväskylä University School of Business and Economics, Mattilanniemi, Finland)

Social Media for Progressive Public Relations

Outi Niininen (Jyväskylä University School of Business and Economics, Mattilanniemi, Finland)

$77.99

Paperback

Not in-store but you can order this
How long will it take?
English
Routledge
27 May 2024
Communication studies; Public relations
Series: Routledge New Directions in PR & Communication Research
This edited book presents a comprehensive, research-led coverage of the progressive ways public relations (PR) and social media is utilised today. It offers innovative research approaches to explore PR and social media initiatives, and in so doing, provides guidance on how to direct PR communication across the complex canvas of social media where some of the communication can be highly emotional varying from overt expressions of loyalty to brandjacking.

Progressive organisations are carefully engaging with their audiences in multiple social media channels with organisational goals including commercial success, sustainability or employee morale. The analytics offered by social media channels help organisations to learn about their audiences as well as design highly personalised content. This book extends our understanding of the ways PR and social media can be utilised for communication that resonates with target audiences in varying context. Through the academic research presented, readers can also learn innovative ways to investigate and improve their own PR and social media practice. The book’s main themes include the power of engagement, progressive management use of social media channels, business influence, social-influencing for non-profit causes and political impacts of targeted social media communications.

Social Media for Progressive Public Relations is for scholars, researchers and students of PR and communications.
Edited by:  
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   500g
ISBN:   9781032012346
ISBN 10:   103201234X
Series:   Routledge New Directions in PR & Communication Research
Pages:   252
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Active

Outi Niininen (Ph.D., M.C.I.M. Chartered Marketer) teaches Digital Marketing at the University of Jyvaskyla School of Business and Economics. Her research explores the use of digital technology across the Expanded Marketing Mix to understand how people interact with surrounding environment. Outi’s research has been published in journals such as Industrial Marketing Management, the Journal of Business Research, Tourism Management, Tourism Analysis, the Journal of Travel and Tourism Marketing and the Journal of Services Marketing, and she is the Co-editor-in-Chief for Evolving Pedagogy. Outi edited the Contemporary Issues in Digital Marketing (Routledge, 2022) and she has also won the Education Publishing Awards Australia (EPAA) in the category: Tertiary (Adaptations): Teaching and Learning Resource for her Marketing Principles book in 2015.

See Also

Social Media for Progressive Public Relations

El arte de hablar en p�blico

Dale Carnegie

Paperback

$61.95  $52.35

Not in-store but you can order this

ADD +
Social Media for Progressive Public Relations

Strategic Social Media as Activism...

Repression, Resistance, Rebellion,...

Adrienne Wallace (Grand Valley State...

Paperback

$77.99 

Not in-store but you can order this

ADD +
Social Media for Progressive Public Relations

Public Relations and Neoliberalism...

The Language Practices of Knowledge...

Kristin Demetrious (Associate Professor...

Hardback

$244 

Not in-store but you can order this

ADD +
Social Media for Progressive Public Relations

Crisis Communication Case Studies...

Multidimensional Perspectives and...

Carolyn Bronstein

Paperback

$81.95  $69.29

Not in-store but you can order this

ADD +
Social Media for Progressive Public Relations

You've Got This

The Essential Career Handbook for...

Bec Brown

Paperback

$29.99 

Not in-store but you can order this

ADD +
Social Media for Progressive Public Relations

Pathways to Public Relations

Histories of Practice and Profession...

Burton St. John III

Paperback

$273 

Not in-store but you can order this

ADD +