Social Media Communication

Trends and Theories

Bu Zhong (Pennsylvania State University, USA)

$74.95

Paperback

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English

Wiley-Blackwell
16 August 2021

Media, information & communication industries

Examines the social media mechanism and how it is transforming communication in an increasingly networked society

Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology.

Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook:

Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media

Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

By: Bu Zhong (Pennsylvania State University USA)
Imprint: Wiley-Blackwell
Country of Publication: United Kingdom
Dimensions: Height: 252mm, Width: 175mm, Spine: 13mm
Weight: 431g
ISBN: 9781119041610
ISBN 10: 1119041619
Pages: 208
Publication Date: 16 August 2021
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

BU ZHONG is Professor of Journalism and Communications, Donald P. Bellisario College of Communications, Pennsylvania State University, USA. His research centers on information processing mediated by digital media technology, particularly how judgment, decisions, and behavior may be altered by social media information. Before joining academia, Professor Zhong worked as a journalist for over a decade in Beijing, Washington D.C., and Atlanta.

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Social Media Communication

Trends and Theories

Bu Zhong (Pennsylvania State University, USA)

$74.95

Paperback

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