Political Communication in the Online World: Theoretical Approaches and Research Designs

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Gerhard Vowe Philipp Henn

Political Communication in the Online World

Theoretical Approaches and Research Designs

Gerhard Vowe, Philipp Henn

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English

Routledge
13 December 2021

Humanities; Media studies; Social research & statistics; Political campaigning & advertising

Series: Routledge Research in Political Communication

As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective?

In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication.

Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.

Edited by: Gerhard Vowe, Philipp Henn
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 229mm, Width: 152mm,
Weight: 439g
ISBN: 9781032242590
ISBN 10: 1032242590
Series: Routledge Research in Political Communication
Pages: 310
Publication Date: 13 December 2021
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

"Gerhard Vowe is Professor of Communication and Media Studies at the University of Duesseldorf, Germany. He is spokesperson of the research group ""Political communication in the online world."" His research focuses on political communication and media policy. Philipp Henn is research assistant at the Department of Communication and Media Studies, University of Duesseldorf, Germany. He is coordinator of the research group ""Political communication in the online world"". His research focuses on political communication and security issues in mass media."

Reviews for Political Communication in the Online World: Theoretical Approaches and Research Designs

'Henn and Vowe's collection reviews and expands several of the central theories and methods involved in political communication on the internet. From gatekeeping to media influence and many other topics, this book invigorates both theoretical issues in the field. The methodological sections on topics such as data mining and social networks integrate issues that cut across the field of political communication. This book will be useful for anyone seeking deeper understanding of the field.'—Jeremey Hunsinger, Wilfrid Laurier University, Canada 'This collection offers an impressive updating of political communication theory and methods for the online world. As ever more personalized and socially networked communication dominate our political lives, researchers need to think about whether old models and methods still work and, along with what new perspectives are needed. This volume addresses the full spectrum of these concerns in impressive fashion.' —Lance Bennett, University of Washington, USA