New Venture Creation

A Framework for Entrepreneurial Start-ups

Paul Burns (University of Bedfordshire, UK)

$110

Paperback

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English

Bloomsbury Academic
22 February 2024

Entrepreneurship

Engaging and accessible, New Venture Creation presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach, while engaging case studies, practitioner videos and reflective exercises situate learning in the practical.

Designed in a workbook style with the opportunity for students to write and make notes about their own business plan, the author breaks the venture creation process in to three key phases: research, business model development and launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject.

New Venture Creation is essential reading for any undergraduate or postgraduate course on New Venture Creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.

By: Paul Burns (University of Bedfordshire UK)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Edition: 3rd edition
Dimensions: Height: 246mm, Width: 189mm, Spine: 25mm
Weight: 454g
ISBN: 9781350321793
ISBN 10: 1350321796
Pages: 568
Publication Date: 22 February 2024
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Paul Burns was previously Professor of Entrepreneurship and Dean of the University of Bedfordshire Business School, UK.