Monopoly Television

MTV's Quest To Control The Music

Jack Banks

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English

Westview Press Inc
10 May 1996

Media studies; Monopolies; Radio & television industry; Music industry

In August 1981, Music Television, now popularly known as MTV, was launched. Within a matter of years it revitalized a struggling record industry made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran infiltrated traditional network television and the movie industry revolutionized the advertising industry and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyses the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV. Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.

By: Jack Banks
Imprint: Westview Press Inc
Country of Publication: United States
Dimensions: Height: 226mm, Width: 154mm, Spine: 17mm
Weight: 404g
ISBN: 9780813318219
ISBN 10: 0813318211
Pages: 304
Publication Date: 10 May 1996
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active

Constructing Video Dreams: Music Video in a Commercial Culture -- The Historical Development of the Music Video Business -- The Early Years of Music Video -- The Growth of Other Video Music Program Services -- Monopoly TV: A History of MTV’s Anticompetitive Practices -- MTV and the Globalization of Popular Culture -- MTV’s Corporate Intrigue and Sagging Ratings -- The Structure of the Music Video Business: Forces That Shape Music Clips -- The Record Companies’ Role in Video Music Production and Distribution -- Video Clip Producers and Directors -- MTV as Gatekeeper and Censor -- MTV, Music Video, and Creative Expression

Jack Banks is assistant professor of communication at the University of Hartford.

Reviews for Monopoly Television: MTV's Quest To Control The Music

The book is well structured, with the subjects dealt with in a logical and well-defined manneer...Each of the chapters are well referenced, thus providing a good starting point for those who wish to delve deeper into the field. - Cell Biology International