Marketing In A Week

Be A Successful Marketer In Seven Simple Steps

Eric Davies

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English

Teach Yourself
10 May 2016

Sales & marketing; Advertising industry

Great marketing just got easier

Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance.

Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition.

Each of the seven chapters in Marketing In A Week covers a different aspect:

- Sunday: What is marketing?

- Monday: Marketing and the customer

- Tuesday: Marketing information and marketing research

- Wednesday: Strategic marketing

- Thursday: The marketing mix - product and price

- Friday: The marketing mix - place

- Saturday: The marketing mix - promotion

By: Eric Davies
Imprint: Teach Yourself
Country of Publication: United Kingdom
Dimensions: Height: 196mm, Width: 128mm, Spine: 16mm
Weight: 111g
ISBN: 9781473609587
ISBN 10: 1473609585
Pages: 128
Publication Date: 10 May 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Eric Davies is a leading marketing expert who consults companies across the globe.