Managing Cultural Festivals

"""Cultural festivals are a very important sector and contributes strongly to the vitality of cities. This book offers an interesting overview of European festivals and its richness, but also the challenges facing the sector. In addition, it develops a detailed tool to measure their cultural impact, a tool that can be used in other cultural sectors. I recommend this reading to anyone with an interest in festivals or readers who would like to know more about how to measure the cultural impact."" François Colbert, Holder of the Carmelle and Rémi Marcoux Chair in Arts Management, HEC Montréal, Canada ""This book provides an excellent resource for those interested in delving into research on cultural festivals. As the editors point out, cultural festivals are vital showcases of local culture and tradition that link to community and societal wellbeing, and as such, they merit deeper investigation. However, changes in technology and the shock of the COVID-19 pandemic have both hit traditional cultural festivals hard, resulting in a need to innovate and change to keep up with the times. This book also addresses challenges faced by cultural festivals regarding their socio-economic impacts and the future relevance of such festivals. The strength of this book is that it provides a great collection of chapters drawn from across Europe focusing on a wide range of cultural festival types (from film festivals to pop culture festivals and from book fairs to music festivals). Highly recommended reading for all festival scholars."" Judith Mair, Associate Professor and Discipline Leader of the Tourism Discipline Group at the UQ Business School, University of Queensland, Australia"