WIN $150 GIFT VOUCHERS: ALADDIN'S GOLD

Close Notification

Your cart does not contain any items

Make It in America

How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets...

Matthew Lee Sawyer (Columbia University; NYU)

$49.95

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
John Wiley & Sons Inc
11 November 2022
A valuable handbook for entering, launching, and growing business in the United States

The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.

Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.

Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.

An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.
By:  
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 158mm,  Spine: 28mm
Weight:   454g
ISBN:   9781119885146
ISBN 10:   1119885140
Pages:   272
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

MATTHEW LEE SAWYER is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.

See Also