Magic Words

Jonah Berger

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Paperback

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English

HARPER360
08 March 2023

Economics & Business; Business communication & presentation; Self-help & personal development

A NEXT BIG IDEA CLUB 'MUST-READ'

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

By: Jonah Berger
Imprint: HARPER360
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 19mm
Weight: 315g
ISBN: 9780063322356
ISBN 10: 0063322358
Pages: 256
Publication Date: 08 March 2023
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top-tier academic journals, teaches Wharton's highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He's keynoted hundreds of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.