This book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds.
Foreword by Ingrid Piller
By:
Jie Zhang Preface by:
Ingrid Piller Imprint: De Gruyter Mouton Country of Publication: United States Volume: 21 Dimensions:
Height: 230mm,
Width: 155mm,
Weight: 578g ISBN:9781501521072 ISBN 10: 1501521071 Series:Trends in Applied Linguistics [TAL] Pages: 281 Publication Date:19 December 2022 Audience:
Professional and scholarly
,
Undergraduate
,
Undergraduate
Format:Paperback Publisher's Status: Active
Jie Zhang, Zhongnan University of Economics & Law, Wuhan, China.