Kind Business

Values Create Value

Dr. David Cooke

$29.95

Paperback

Forthcoming
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English

Publish Central
01 July 2024

Business ethics

Imagine a corporate world where people and planet are at the heart of leadership decisions and businesses can still find long-term profitability and improved shareholder returns. In ‘Kind Business’ Dr David Cooke shows us that world.

Kind Business is divided into three parts.

Part 1 looks at traditional business where business behaving badly is highlighted with short-term profit seeking dominating decision making with little regard for negative impacts. These are the decisions that often result in reputational damage, corporate scandals, loss of shareholder value and discredited corporate leaders.

The disappointing attitudes and negative impacts of many of todays businesses in areas such as climate change, loss of biodiversity and disregard for human rights are all analysed. David uses examples from global historical occurrences through to todays Australian business landscape, including scandals and poor decision making at General Motors, VW, Enron, Rio Tinto, Qantas, PwC and Optus. The phenomenon of greenwashing, the rise of shareholder activism and the role of whistle blowers in exposing poor practices are all examined.

In part 2 David introduces the concept of Kind Business, where the corporate world is reimagined as a place where leaders with courage and high emotional intelligence, ones who understand the interconnectedness of all stakeholders, make decisions based around their customers and the planet. Global and Australian companies and leaders who are advocating for change and championing a new way of doing business are highlighted.

And lastly, in part 3, David provides a case study of at an Australian tech-sector organisation that highlights evidence of the power of the philosophy of profit and purpose nourishing each other to show that when a business does good then that business will do well and that values create value.

‘Kind Business’ contains numerous resources for anyone interested in having a positive impact in the company in which they work. The wisdom of business and leadership experts is quoted throughout along with guidelines and frameworks from the United Nations and the Federal Government all designed to foster higher business standards and increase the positive impact of the corporate sector on society at large.

By: Dr. David Cooke
Imprint: Publish Central
Country of Publication: Australia
ISBN: 9781923225015
ISBN 10: 1923225014
Pages: 280
Publication Date: 01 July 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Forthcoming

Dr David Cooke has spent 35 years in the Australian tech sector working with global tech firms. His career culminated as the Chair and Managing Director of Konica Minolta (Australia and New Zealand) where the company won many awards and accreditations including from The Australian Human Rights Commission, Anti-slavery Australia, The Champions of Change Coalition and The Workplace Gender Equality Agency. David is the past Chair of the United Nations Global Compact Network Australia and the Australian Institute of Human Rights, as well as being a former Director on the Board of Sustainalytics Australia prior to its acquisition by global entity Morningstar. David has two doctorates, one for research into corporate social investment plus an honorary doctorate, for his public advocacy of responsible business. His doctoral thesis advocating for responsible business is available through the Berkeley University portal Bepress and his dissertation has been downloaded nearly 19,000 times, indicating significant interest in this field. His article, Building Social Capital, won the annual Global Social Impact Award from Emerald Publishing in London. David now consults on sustainable business through his firm ESG Advisory.