ISE Business Communication

Developing Leaders for a Networked World

Peter Cardon

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English

McGraw Hill
05 February 2020

Economics & Business; Business communication & presentation

Students preparing to succeed in today’s workplace require solid training in communication skills and principles, as well as experience in realistic professional applications.

Peter Cardon brings substantial and concrete business-world experience to bear in the text’s principles, examples, and activities and ensure that the theories, concepts, and skills most relevant are fully represented and engaged. The result is a program that speaks student’s language and helps them understand and apply business communication skills in their personal and professional lives.

Since professional success depends on managing and working within professional relationships, unique to the market, the first chapter of this text is focused on establishing credibility. Principles of relationship-building such as personal credibility, emotional intelligence and listening are then woven throughout the text.

The case-based approach helps students learn how communication can build rich and productive relationships between professionals. Each chapter opens with a short business case and integrates examples from the case throughout the chapter and into the model documents, engaging students in the story behind each business message.

By: Peter Cardon
Imprint: McGraw Hill
Country of Publication: United States
Edition: 4th edition
Dimensions: Height: 274mm, Width: 216mm, Spine: 22mm
Weight: 1.513kg
ISBN: 9781260571356
ISBN 10: 1260571351
Publication Date: 05 February 2020
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Brief Contents Part 1 Introduction to Business Communication 1 Establishing Credibility Part 2 Principles of Interpersonal Communication 2 Interpersonal Communication and Emotional Intelligence 3 Team Communication and Difficult Conversations 4 Global Communication and Diversity Part 3 Principles for Business Messages 5 Creating Effective Business Messages 6 Improving Readability with Style and Design 7 Email and Other Traditional Tools for Business Communication 8 Social Media for Business Communication Part 4 Types of Business Messages 9 Routine Business Messages 10 Persuasive Messages 11 Bad-News Messages Part 5 Reports and Presentations 12 Research and Business Proposals and Planning for Business Reports 13 Completing Business Proposals and Business Reports 14 Planning Presentations 15 Delivering Presentations 16 Employment Communications Appendixes Appendix A Punctuation, Number Usage, and Grammar Appendix B Formatting for Letters and Memos Index Bonus Content Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw-Hill Connect®. Bonus Chapter Crisis Communications and Public Relations Messages Bonus Appendix Creating Proposals and Business Plans

Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.