Internal Communication in the Age of Artificial Intelligence

Monique Zytnik

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English

Business Expert Press
31 May 2024

Business ethics; Natural language & machine translation

Transformational leaders need to be exceptional communicators.

Bombarded by new technology and unsure where artificial intelligence will take us? Asking yourself how this will impact communication at scale in your organization? How can you best harness this power for business success?

Companies and projects are at risk. Effective strategic internal communication will attract, engage, align, and retain your people to weather this storm of change. It will help them adopt new technologies.

But how can you tell if your strategy will succeed? What questions should you ask?

Internal Communication in the Age of Artificial Intelligence reveals a modern, multilayered approach to internal communication. It's a practical guide for business leaders and communicators, filled with global case studies, behind-the-scenes insights, and stories from industry experts. You'll learn what basics must be done brilliantly, how to engage with communities, and why a new immersive communication mindset is needed to prepare you for the future.

By: Monique Zytnik
Imprint: Business Expert Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9781637426043
ISBN 10: 1637426046
Pages: 196
Publication Date: 31 May 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Monique Zytnik is an award-winning, global internal communication leader based in Berlin, Germany.She's worked internationally, presented on best-practice communication at world conferences, and guest lectured at universities. Her campaigns have been recognized by Gartner, Mumbrella CommsCon, and the Digital Communication Awards. She regularly shares her knowledge through communication industry publications and podcasts, drawing on her in-house and consultancy work with organizations including SBS Radio Australia, The Australian Taxation Office, ANZ Bank, DHL Group, Adjust GmbH, and LEGO Foundation. Her decades of experience are supported by a master's in communication (PR) with honors from RMIT University. She gives back to the community by mentoring others through The Mentoring Club and Global Women in Public Relations (GWPR), and as the International Association of Business Communicators (IABC) EMENA Board Chair 2023/24.

Reviews for Internal Communication in the Age of Artificial Intelligence

"We need to reimagine a more human-centered and sustainable way of conducting business. One that combines the advantages of emerging technology with the uniquely human strengths that we can all bring to the table. Internal Communication in the Age of Artificial Intelligence shows how, despite new technology and new ways of working, building relationships, communicating effectively, and promoting strong, purpose-driven leadership is what matters, and will continue to matter. Monique's engaging way of looking at internal communication and her multilayered model gives us a pathway to a more human centric future and positions organizational communication as one of the essential tools to navigate the complexity and disruption to come. An essential thought-provoking read."" - Aaron McEwan, VP, Research & Advisory, Gartner, Sydney, Australia ""Internal Communication in the Age of Artificial Intelligence is a testimonial to the transformative power of IABC's global IABC network of thought leaders and communication experts. In this book, Monique draws on her multifaceted experience in corporations and as a consultant to educate readers about the potential of generative AI in enabling (not replacing) human-centered communication. Through an engaging storytelling format, Monique takes us inside her world, drawing upon theory and practical examples to illustrate internal communication effectiveness in today's and future AI-powered business environments. I highly recommend this book to leaders and communication professionals."" - Maliha Aqeel, International Association of Business Communicators (IABC) Global Board Chair, Toronto, Canada ""Internal Communication in the Age of Artificial Intelligence by Monique Zytnik is a must-read for business leaders and communicators. The book explores the impact of AI on internal communication and provides practical insights, useful global case studies, expert opinions—as well as links to great podcasts. Monique Zytnik uses compelling storytelling to emphasize the importance of effective internal communication for business success and discusses the challenges and opportunities presented by new AI technology. The book is well-written, lively, and informative and provides a modern, multilayered approach to internal communication. A really valuable resource for anyone looking to improve their internal communication strategy and impact in the age of AI."" - Morten Dal, Change Management & Customer Success Management, Microsoft, Copenhagen, Denmark"