Vivian Mendoza is the Curriculum Director at Startup Learning, she has 20 years experience as a Language Arts teacher and has been designing literacy curriculums for the past 6 years. Donna Davies created all of the illustrations in this course book and wrote many of the stores used in the reading lessons. Bill Haff is an experienced graphic designer who is the lead designer of this book, including the page layouts, fonts, and incorporation of images.
Here is what parents have told us: The content is excellent, it builds confidence by teaching strategies that work and can be practiced at home or when in the car. My child now reads signs as we drive along, and I understand how to explain a strategy for words he is learning to read. The simplicity of applying a reading strategy is key. I like being able to follow my child's lessons and monitor her willingness to complete lessons at a pace I determine is appropriate.