Search Tips
Our search has the following Google-type functionality:
+ (addition symbol)
If you use '+' at the start of a word, that word will be present in the search results.
eg. Harry +Potter
Search results will contain 'Potter'.
- (minus symbol)
If you use '-' at the start of a word, that word will be absent in the search results.
eg. Harry -Potter
Search results will not contain 'Potter'.
AND
If you use 'AND' between 2 words, then both those words will be present in the search results.
eg. Harry AND Potter
Search results will contain both 'Harry' and 'Potter'.
OR
If you use 'OR' between 2 words, then either or both of those words will be present in the search results.
eg. 'Harry OR Potter'
Search results will contain just 'Harry', or just 'Potter', or both 'Harry' and 'Potter'.
NOT
If you use 'NOT' before a word, that word will be absent in the search results. (This is the same as using the minus symbol).
eg. 'Harry NOT Potter'
Search results will not contain 'Potter'.
" " (double quotation marks)
If you use double quotation marks around words, those words will be present in that order.
eg. "Harry Potter"
Search results will contain 'Harry Potter', but not 'Potter Harry'.
* (asterisk)
If you use '*' in a word, it performs a wildcard search, as it signifies any number of characters. (Searches cannot start with a wildcard).
eg. 'Pot*er'
Search results will contain words starting with 'Pot' and ending in 'er', such as 'Potter'.
- Fiction & Literature
- Biography
- History & Archaeology
- Science & Medicine
- Philosophy & Religion
- Social Sciences & Law
- Music & Performing Arts
- Art & Architecture
- Travel & Lifestyle
- Health & Self-Help
- Economics & Business
- Computing & IT
- Reference
- Children's & Educational
- Languages & ESL
In stock and ready to ship
This is on the shelves of our bookshop. It is available now to be ordered and will be sent to you immediately.
Available
The information we have is that item is available from one of our suppliers. We will order it immediately and ship it to you upon its arrival.
Out of Stock
Our supplier tells us that this is temporarily unavailable. They will have it on order from the publisher. You can order this item and we will order it immediately from the supplier and ship it to you upon its arrival.
Forthcoming
This is yet to be published. You can pre-order it from us and we will ship it to you immediately upon its arrival.
Out of Print
This title has been declared Out of Print by the supplier. This means that it is not readily available for us to order from the usual sources. It may however still be in circulation.
Reprinting
The publisher has no more stock but is either in the process of reprinting or will in the future. This means that it may not available in a known timeframe. You can order this item and we will order it immediately from the supplier and ship it to you upon its arrival.
Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains . (Steve Jobs). To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple , you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.
By: Ken Segall
Imprint: Viking
Country of Publication: United States
Dimensions: Height: 17mm, Width: 234mm, Spine: 153mm
Weight: 317g
ISBN:
9780670921188
ISBN 10: 0670921181
Pages: 240
Publication Date: July 2012
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active
Availability: Awaiting stock
Our supplier is currently out of stock. You can order it and we will ship it to you upon arrival.
Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple's legendary 'Think Different' campaign, and he's responsible for that little i that's a part of Apple's most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com. Follow Segall on Twitter: @ksegall
A blueprint for running a company the Steve Jobs way ... should be required reading for anyone interested in management and marketing The Times Punchy ... Segall gets inside Apple's branding and marketing to explain its directness and power -- Financial Times
|
|
|||
