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Impact of Big Data Analytics on the CRM System by Hongal Pratibha S at Abbey's Bookshop,
Impact of Big Data Analytics on the CRM System
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Hongal Pratibha S

Impact of Big Data Analytics on the CRM System

Hongal Pratibha S

$65.95   $56.09

Paperback

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English
Self Employed
30 March 2023
Distributive industries; Privacy & data protection
This chapter presents the introductory content about retail sectors regarding how the retail business was carried in traditional times and how it is different from the current online system. With time, customer's interest also changes, and their relationship gains even more critical for continuous business growth. Thus, we discuss the customer relationship management system from various perspectives (Liao SH et al., 2011). Customer relationships can be better managed using the latest internet, different communication tools, and technology. Various technologies such as Bigdata, cloud computing, web analytics, the internet of things, mobile computing, artificial intelligence, augmented reality, virtual reality, and machine learning are in demand for understanding the customer needs and taking the many major business decisions of the retail sector (Peltier J et al., 2013).
By:  
Imprint:   Self Employed
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 12mm
Weight:   318g
ISBN:   9798889951254
Pages:   234
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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