Relaunching websites every couple of years is costly, disruptive and unsustainable. Holistic website planning means taking the time to consider people, process and your environment to plan and build your website – and even make your next redesign your last.
This practical guide outlines the 8-step process for planning a website that is fit for purpose, and ready to scale up as your company grows. Read this book and learn:
How to identify your requirements and streamline the process to build a successful website Why people sit at the heart of your digital activity How data-led decisions help to continually improve website performance Why building a long-term digital asset supports your business growth How to write a detailed brief for an agency, freelancer or internal team
By:
Andrew Armitage
Imprint: Rethink Press
Country of Publication: United Kingdom
Dimensions:
Height: 216mm,
Width: 140mm,
Spine: 13mm
Weight: 283g
ISBN: 9781781335741
ISBN 10: 1781335745
Pages: 272
Publication Date: 17 May 2021
Audience:
Professional and scholarly
,
Undergraduate
Format: Paperback
Publisher's Status: Active
Introduction Why this book? Why Go the DISTANCE? Using this book Companion website PART ONE: A New Website Project 1 Why? Websites are still important Do you really need a redesign? Digital goes beyond your website Summary Actions 2 The Website Brief Why the brief is so important Working with constraints Budgeting for your website Summary Actions PART TWO: Exploring The Distance 3 Data Types of data Website analytics Platform analytics Experience analytics Performance data Google Search Console Search engine audits Interviews, focus groups, polls and surveys Summary Actions 4 Internal Process Websites in digital transformation How do internal processes influence websites? Introducing technology and automation What might you automate through your website? Implementing processes Summary Actions 5 Strategy Know your starting point Goals, objectives, strategy and tactics Choosing tactics Using the ABC of digital strategy Summary Actions 6 Technology Your technology stack Choosing your website technology Considerations for your website platform Summary Actions 7 Actions And Audience Establishing an audience Connecting with your audience Mapping the customer journey Dark patterns Summary Actions 8 Normalising A Digital Culture Successful digital transformation What is culture? What is a digital culture? Summary Actions 9 Content How to create great content Copywriting for the web Content first Summary Actions 10 Execution Working with an agency partner Setting a timescale Creating a specification Project management Summary Actions PART THREE Going The Distance It’s Time To Go The DISTANCE Build your digital culture Invest in platforms and assets Empower people Make continual improvement the norm Wait, what about design? Summary Actions Further Resources Acknowledgements The Author
Andrew Armitage is the founder of award-winning digital agency A Digital. His skill and passion for spotting new opportunities to support business growth with design and technology has produced high-performing websites for international clients. Learn more at gothedistance.website.
