East-Commerce

A Journey Through China E-Commerce and the Internet of Things

Marco Gervasi

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English

Wiley
29 March 2016

Economics & Business; Development economics; Finance; E-commerce: business aspects

A New E-Commerce Model is Coming from the East—it is More Advanced and it is Spreading Worldwide

China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade.

Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector.

East-Commerce enables you to:

    * Understand how China's e-commerce explosion began and where it is heading
    * See where China is shaping investments and innovation all over the globe
    * Examine why China's model is better suited for developing economies
    * Go in-depth into how and where others are finding opportunity and success

The new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy.

By: Marco Gervasi
Imprint: Wiley
Country of Publication: United States
Dimensions: Height: 236mm, Width: 158mm, Spine: 18mm
Weight: 386g
ISBN: 9781119230885
ISBN 10: 1119230888
Pages: 140
Publication Date: 29 March 2016
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Foreword vii Preface ix Acknowledgments xiii About the Author xvii The East-Commerce Video Course xix Illustration Credit xx Chapter 1 The Great (Technological) Leap Forward 1 Chapter 2 A Perfect Blend 15 Chapter 3 A New Breed of Companies 29 Chapter 4 Transformed Lives 51 Chapter 5 A Super-Connected World 67 Chapter 6 It Is All About Social 83 Chapter 7 Moving East (and West) 99 Chapter 8 The Connected Brand 115 Chapter 9 What Happens Next? 129 Endnotes 137 Index 145