The Data-Driven Guide for your Digital Transformation Payday
In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation—using research to get beyond the hype and uncover its real financial payback.
Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you.
You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts—and how to measure them—right from the start.
The book also includes:
A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback
An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.
By:
Tim Bottke
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions:
Height: 234mm,
Width: 158mm,
Spine: 25mm
Weight: 408g
ISBN: 9781119894179
ISBN 10: 1119894174
Pages: 240
Publication Date: 08 December 2022
Audience:
General/trade
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Practitioner Foreword xiii Academic Foreword xv Preface xvii Acknowledgments xxiii Part I Will Your Digital Transformation (Ever) Pay You Back? 1 1 The Bad and Good Reasons for Your Digital Transformation 3 2 Why Digital Transformation Advice Can Get You Off the Payback Track 9 3 Digital Transformation Payday: A New Framework for Accelerated Payback 19 Part II Five Key Elements Drive Digital Transformation Payback 31 4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick 33 5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less 61 6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core 69 7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction 77 8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance 85 9 Design/Strategy: The Vacuum in the Majority of Digital Transformations 93 10 End-to-End: Our Framework in Action 99 11 “Smaller” Firm Excursus: David versus Goliath? 107 Part III Three Predictors in Your Business That Influence Your Digital Transformation Payday 111 12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends 113 13 Predictor Markets: Different Industries Require Different Labors for Payback 127 14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve Your Payday 133 15 Predictor Communications: It Is About What You Sing and How You Sing to Influence Your Payday 143 Conclusion: How to Keep Your Digital Transformation Paydays Coming 149 Part IV The Science Behind the Book 153 Appendix A: A Lazy Reader’s Guide to Key Digital Transformation Definitions From Practice and Science 155 Appendix B: How to Measure Digital Transformation Efforts In Annual Reports with Dictionary-based Automated Textual Analysis 163 Appendix C: How to Compile a Unique Financial Database of More Than 20,000 Annual Reports 167 Appendix D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (nlp) 173 Appendix E: How to Link Digital Transformation and Value with the Residual Income Valuation Model 177 Appendix F: Supplementary Analytics for the Fearless 185 References 197 About the Author 207 Index 209
TIM BOTTKE is a Senior Strategy Partner at Deloitte and Associate Professor of Digital Transformation at the SDA Bocconi School of Management in Milan, Italy. He has over twenty-two years of experience advising executives in more than twenty countries on technology and sustainable transformation.
