Creative Endurance

56 Rules for Overcoming Obstacles and Achieving Your Goals

Mike Schnaidt

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Paperback

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English

Rockport Publishers Inc.
18 January 2024

Graphic design; Advice on careers & achieving success; Assertiveness, motivation & self-esteem

"With Creative Endurance learn how to reframe the obstacles of everyday life and work into exciting creative opportunities.

Are you experiencing creative burnout? Using the effective strategies for creative endurance developed by Creative Director of Fast Company and accomplished marathon runner Mike Schnaidt, you can remain imaginative and inventive through any tough situation, throughout your life and career. Featuring inspiring stories from designers, astronauts, illustrators, ultramarathoners, chefs, photographers, and an Olympic Gold medalist, Creative Endurance provides a unique combination of practical advice, in the form of 56 ""rules,"" alongside inspiring examples to help you overcome creative obstacles and thrive. Learn from graphic designer Sagi Haviv, the creator of the US Open logo, as he shares his experience of generating over 6,000 sketches for the iconic design. Join photographer Peter Yang behind the scenes of his most memorable celebrity shoots, including with Barack Obama. Hear from astronaut Jeanette Epps, who went from a Ford Motor Company employee to a member of NASA's space crew. Get tips from celebrated cookbook author Molly Baz on crafting compelling recipes. Discover the mental preparation strategies of Olympic Gold medalist Billy Demong. Learn expert tactics and advice for maintaining focus and motivation in your career from endurance racing legend Hurley Haywood. With lush illustrations across four sections of increasing time increments (Your Day, Your Project, Your Job, and Your Life), Creative Endurance will guide you through the daily grind of work to the big-picture goals of your life. Learn how to overcome obstacles in your daily routine, develop focus and imagination, and establish a sustainable practice. Refine your creative process, pitch ideas to clients, and handle negative feedback and massive projects. Discover practical tactics for hiring, budgeting, and navigating career challenges, along with advice on finding your creative voice and making a lasting impact in your industry. Each chapter concludes with an interactive and inspiring spread of suggested activities. Creative Endurance is the ultimate guide to achieving your goals and thriving in your creative career without sacrificing your well-being."

By: Mike Schnaidt
Imprint: Rockport Publishers Inc.
Country of Publication: United States
Dimensions: Height: 235mm, Width: 191mm,
Weight: 499g
ISBN: 9780760384824
ISBN 10: 0760384827
Pages: 160
Publication Date: 18 January 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Introduction- Section 1: Your Day Harness Your Anxiety Race Through Distractions Break a Routine The Pitch Doesn't Need to Be Perfect Unleash Your Creative Power Suit One (and a Half) Things at a Time Boring Tasks Can be Meaningful Don't Respond so Quickly Stop Trying so Hard Move Faster by Thinking Less. End Your Day on Time. Don't Always End Your Day on Time. Interviews: Yuko Shimizu Jeanette Epps David Cooper Dean Karnazes Angela Riechers Takeaways Activities Section 2: Your Project Start with Research. Just. Say. Yes. Set Simple Goals for a Complex Project. Revisions Aren't That Bad. Make a Case for Your Work. Versions. Versions. Versions. Plan for a Wrench. Break Big Projects into Small Pieces. Put Your Errors on Trial. Give Honest Feedback. The Clients Aren't Always Right. The Clients Aren't Always Wrong. Interviews: Joshua Ramus Evelyn Dong Sagi Haviv Massy Arias Peter Yang Takeaways Activities Section 3: Your Job Be Yourself in an Interview. Hire a Diverse Team. Be the New Person. Again. Presentations Don't Suck. Small Budgets are Big Opportunities. Imposter Syndrome is Fuel. Dream Up the Perfect Job. Be Direct With a Tough Boss. Take the Scenic Route to Your Promotion. Hire People You Can Hang With. It's Time to Let Someone Go. A Job Loss is Good For You. Interviews: Molly Baz Camille Gerke Zakiya Pope Hurley Haywood Anthony Giglio Takeaways Activities Section 4: Your Life Define Your Measure of Success. You're the Leader! Now Relax. Culture is Your Superpower. Find a Creative Co-pilot. Feed Your Values. You Don't Have to Win An Award. But An Award Never Hurts. One-up Yourself. Embrace Criticism. Pull from Experience Be Yourself. Make an Impact. Interviews: Jaspal Riyait Jay Osgerby Billy Demong Caroline Gleich Russell Francis Takeaways Activities Visual Index Acknowledgements

Mike Schnaidt is a designer, educator, and writer based in Jersey City, New Jersey. His first book, Creative Endurance, offers practical tips to help creatives overcome their biggest challenges. As Fast Company's Creative Director, he leads a team of art directors and photo editors who create visual content for the brand. Schnaidt has designed a variety of publications covering pop culture, fashion, food, and science, and has won awards from the Society of Publication Designers, Advertising Age, and Art Directors Club. He holds a Master of Science in Communication Design from Pratt Institute and teaches graphic design at Kean University.

Reviews for Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals

Lucky reader, you are the beneficiary of Mike Schnaidt's insatiable curiosity. I can't think of many other books about creativity that include interviews with a nine-year-old and a seventy-six-year-old, a Black woman astronaut and a bank vice president. In Creative Endurance, Mike offers practical, digestible tips to help reenergize creatives-and just about anyone else who is feeling a bit blocked.-Stephanie Mehta, CEO, Mansueto VenturesA stunning and inspiring meditation on design by an insightful practitioner. Schnaidt's take on creativity will delight your eyes with a breathtaking design and stimulate your thinking, offering a unique guidebook to fuel your work and personal best.-Robin Landa, Distinguished Professor, Kean University, and author of The New Art of Ideas Bang! Kapow! Zowie! I cannot imagine a more knockout, more energetic, more useful or more rewarding guide to building a creative life than this beautiful book. I just wish I had access to all of these stories and insights and anecdotes a whole lot earlier in my career. But I have it now and that helps me sleep better. Bravo, Mike.-Brian Collins, COLLINS A serious compendium of thoughts, advice, personal stories and complicated rituals that enable a broad group of designers to cope with those moments in careers when a good idea seems illusive. Every designer experiences this, and every designer can relate to both the struggles and satisfying solutions that are recounted within this book. Also, as a bonus, it happens to be beautifully designed.-Paula Scher, Partner Pentagram