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Cigarettes are the most conspicuous consumer product on the planet and arguably the biggest business success story of the 20th century. Here, in one accessible book, is the seed-to-smoke story of this 48 billion dollar industry. Parker-Pope shoes how tobacco leaves are picked, processed and packaged; explains why tobacco is the Holy Grail of cash crops; examines Philip Morris, R.J. Reynolds, BAT and the other tobacco giants; reveals the vital roles that governments, the military and the entertainment industry have played in cigarettes' success; and puts the continuing arguments over public health in historic context.
By: Tara Parker-Pope
Imprint: The New Press
Country of Publication: United States
Edition: New edition
Dimensions: Height: 16mm, Width: 210mm, Spine: 140mm
Weight: 254g
ISBN:
9781565847439
ISBN 10: 1565847431
Pages: 208
Publication Date: November 2002
Audience: College/higher education , Professional and scholarly , General/trade , A / AS level , Further / Higher Education
Format: Paperback
Publisher's Status: Active
Availability: Available
This item is available from one of our suppliers. We will order it and ship it to you upon arrival.
Tara Parker-Pope, a reporter for The Wall Street Journal, lives in New York City.
'I'll tell you why I like the cigarette business. It costs a penny to make. Sell it for a dollar. It's addictive. And there's fantastic brand loyalty.' - Warren Buffett, investor.
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