Shari Bayer has over thirty years of experience in the hospitality industry, from working the floor at Charlie Trotters restaurant in Chicago to founding the NYC PR agency, Bayer Public Relations in 2003, and establishing her podcast, All in the Industry on Heritage Radio Network, a member-supported radio station with more than one million monthly listeners worldwide.
'Shari Bayer has written a definitive account of what motivates talented chefs to cook with inspiration, innovation and ambition. There is a wealth of compelling information in this engaging book that will entertain and educate you.' - Drew Nieporent, Restaurateur: Nobu, Tribeca Grill, Batard