Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organisation needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organisation. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyse and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organisations. If you're ready to change the rules, you belong to "the business model generation!"
Table of Contents
The book is divided into five sections:
1. The Business Model Canvas, a tool for describing, analysing and designing business models
2. Business Model Patterns, based on concepts from leading business thinkers
3. Techniques to help you design business models
4. Reinterpreting strategy through the business model lens
5. A generic process to help you design innovative business models, tying together all the concepts, techniques and tools in Business Model Generation. This last section offers an outlook on five business model topics for future exploration.
Finally, the afterword provides a peek into "the making of" Business Model Generation.
