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The human brain may be the best piece of technology ever created, but it s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain s inherent flaws but also gives us the tools to counteract them.
By: Dean Buonomano
Imprint: Norton
Country of Publication: United States
Dimensions: Height: 20mm, Width: 209mm, Spine: 137mm
Weight: 260g
ISBN:
9780393342222
ISBN 10: 0393342220
Pages: 320
Publication Date: September 2012
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active
Availability: In stock at Abbey's Bookshop
This is in stock in our store and available now.
[An] intriguing take on behavioral economics, marketing and human foibles.
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