Art of Advertising, The

Julie Anne Lambert

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Hardback

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English

Bodleian Library
06 March 2020

Social & cultural history; Advertising & society; Antiques & collectables: books, manuscripts, ephemera & printed matter

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

By: Julie Anne Lambert
Imprint: Bodleian Library
Country of Publication: United Kingdom
Dimensions: Height: 259mm, Width: 237mm,
Weight: 1.512kg
ISBN: 9781851245383
ISBN 10: 1851245383
Pages: 256
Publication Date: 06 March 2020
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Julie Anne Lambert is Librarian of the John Johnson Collection of Printed Ephemera at the Bodleian Libraries.